The digital engagement platform for healthcare
The fragmented nature of the healthcare industry makes it virtually impossible to engage with providers and patients effectively.
Florie's proprietary engagement platform makes it radically simple to target and engage physician and patient populations at scale.
Florie Executive Summary
Executive Summary
The digital engagement platform for healthcare
The fragmented nature of the healthcare industry makes it virtually impossible to engage with providers and patients effectively.
Florie's proprietary engagement platform makes it radically simple to target and engage physician and patient populations at scale.
Florie’s end to end platform has all the tools you need to create a highly engaging customer experience
Infinitely customizable
Contactless communication options
Simple calendar integration
Why is that important?
Effective communication with physician and patient populations is a global issue. Current channels, such as email and social media, face significant HIPAA and GDPR compliance challenges. Marketing campaigns are often delivered on channels to passive audiences who are not engaged in healthcare-related activities, resulting in poor ROI.
Florie solves this problem for every stakeholder, everywhere.
Effective communication with physician and patient populations is a global issue. Current channels, such as email and social media, face significant HIPAA and GDPR compliance challenges. Marketing campaigns are often delivered on channels to passive audiences who are not engaged in healthcare-related activities, resulting in poor ROI.
Florie solves this problem for every stakeholder, everywhere.
Engagement Rate: 1-2%
Engagement Rate: 28.5%
Engagement Rate: 74%
Engagement Rate: 1-2%
Engagement Rate: 1-2%
Engagement Rate: 17%
Engagement Rate: 17%
Engagement Rate: 74%
Engagement Rate: 74%
Our Competitive Advantages
Florie’s HIPAA compliant engagement platform provides significantly higher engagement rates at a lower cost for every stakeholder.
Our digital engagement cards replace outdated hard copy insurance cards, reduce administrative friction, and significantly reduce costs for Third Party Administrators (TPA’s), providers and insurance brokers.
Our unique content-sharing process enables collaboration between pharmaceutical, medical device companies, and their physician networks to microtarget patient populations at scale.
Our transaction-based revenue model eliminates barriers to entry and our clients only pay for the value we deliver.
Florie’s HIPAA compliant engagement platform provides significantly higher engagement rates at a lower cost for every stakeholder.
Our digital engagement cards replace outdated hard copy insurance cards, reduce administrative friction, and significantly reduce costs for Third Party Administrators (TPA’s), providers and insurance brokers.
Our unique content-sharing process enables collaboration between pharmaceutical, medical device companies, and their physician networks to microtarget patient populations at scale.
Our transaction-based revenue model eliminates barriers to entry and our clients only pay for the value we deliver.
How big is the opportunity?
With the current digital landscape falling short 2023 saw US pharmaceutical companies increase their investment in digital marketing, with spending expected to grow 11.5% year-over-year to $17.13 billion. This significant spending increase highlights the importance of digital channels for reaching patients and healthcare professionals.
How big is the opportunity?
2023 saw US pharmaceutical companies increase their investment in digital marketing, with spending expected to grow 11.5% year-over-year to $17.13 billion. The significant spending increase highlights the importance of digital channels for reaching patients and healthcare professionals.
Large and Growing Total Addressable Market
Revenue Model
For Physician Practices, TPA’s, Insurance Brokers, and Employers
Practice Notifications
$0.03 / notification
Specialty Insurance cards
$0.10 / month
Content Marketing
$0.20 / contact / campaign
Confirmations
$0.03 / notification
Specialty Insurance cards
$0.10 / month
Content Marketing
$0.20 / contact
Account management services available for an additional $0.05 per contact per month.
Florie's Content Marketplace
For Medical Device, Pharmaceutical, and Advertising Partners
We create customer engagement campaigns for physicians, employers, and TPA's. This opens up the opportunity to share, recommend, and place promoted content into the campaigns on behalf of our content partners.
Shared
$25 PPM | $0.25 per click | $25 per CTA
Recommended
$25 PPM | $0.25 per click | $25 per CTA
Sponsored
$25 PPM | $0.50 per click | $50 per CTA
Shared
$25 PPM | $0.25 per click | $25 per CTA
Recommended
$25 PPM | $0.25 per click | $25 per CTA
Sponsored
$25 PPM | $0.50 per click | $50 per CTA
Account management services available for an additional $0.10 per contact per month.
Doximity (The linkedin for healthcare) has laid the blueprint for success.
Getting started is easy
610K unique providers
Topline revenue in 2024 $475m
90% of revenue from marketing
IPO in 2021 at $7bn value
Florie is designed to deliver more targeted content campaigns to a much larger audience than Doximity
Team
10 years Medical-device experience / 15 year private practice experience / 20 years digital marketing experience / 17 years of development experience
Alan Quinlan
Founder & CEO
Previously
Eric Dawson
Operations
Previously
Peter Barrett
CTO
Previously
Go-to-Market strategy
20%
Development
60% Sales and distribution
20%
Marketing
Our sales and marketing team will focus on three main targets:
“Patient notification feature” targeting group practices with active patient populations above 20,000
“Digital insurance card feature” targeting third-party benefit administrators (TPA’s) and insurance brokers
Channel Partnerships with PMS vendors and insurance brokers
Funding Requirements
We are in a growth phase. We have a significant opportunity to deliver outsized gains for current and new investors. To build out our team and capitalize on the opportunity before us, we are seeking investment of $10m
ARPT = Average revenue per touch point
Go-to-Market strategy
Our sales and marketing team will focus on three main targets:
“Patient notification feature” targeting group practices with active patient populations above 20,000
“Digital insurance card feature” targeting third-party benefit administrators (TPA’s) and insurance brokers
Channel Partnerships with PMS vendors and insurance brokers
Funding Requirements
We are in a growth phase. We have a significant opportunity to deliver outsized gains for current and new investors. To build out our team and capitalize on the opportunity before us, we are seeking investment of $10m
ARPT = Average revenue per touch point
Traction
Currently trending ahead of year one revenue projections.
